Anyone who has worn an ill-fitting bra or the wrong bra size knows that doing so can ruin an otherwise flawless outfit—or worse, an entire day. (The breast pain and backaches that can come with large breasts are nothing to joke about.) The solution is finding and investing in a set of undergarments that are the right cut, fit, and size—but it’s not a simple solution.
“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”
Either way, it won’t take you long to know whether you’ve got the right or wrong bra size. Good bras are comfortable and supportive. Sure, there are plenty of good bras out there, but on top of comfort and support, the best bras are also available in a wide range of sizes, styles, and designed for versatility – which these days is hard to come by if you don’t know where to look. 
A fitted t-shirt will show up any bulges from cups which are too small, and likewise a moulded bra that is not filled out will show lines at the bust where the edge of the cups are visible. It's also useful to make sure that the colour of your bra is not showing through a thin or light coloured top - if you need to make your bra invisible, go for seamless cups which match your own skin colour rather than the colour of your top.

You should not be able to stick a finger under the center gore. It should lie flat against your chest.Which brand is best for you? Bra sizing DOES vary by brand. The descriptions below may help you select the right brands for you. A smaller-busted woman may need to go down a size to fit well in a brand designed mainly for larger women. A large-busted woman may need to go up a size to fit well in a brand designed mainly for smaller-busted women.
Cora Harrington (a.k.a. the Lingerie Addict), the author of In Intimate Detail: How to Choose, Wear, and Love Lingerie, says that if you want something you can easily find at your local department store, Natori’s Girl Briefs are her favorite “mainstream” underwear (we heard about Harrington’s more obscure picks, too, which are further down this list). “They’re cute. They’re comfy. The Pima cotton means they’re supersoft,” she explains. “Nordstrom includes them in their annual anniversary sale, and my secret tip is to buy discontinued colorways … after all, no one cares what color your underwear is!” Dolley Frearson, co-founder and creative director of High Fashion Home, is another fan of the Natori Girl Briefs. “For everyday underwear, I need it to feel comfortable and breathable,” she says. “I also need it to appear smooth, and not pinch my skin in any place or ride up.” For Frearson, the Natori briefs check all of those boxes. “They will eventually replace almost all of your underwear in your drawer,” she promises.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Laura Schubert, co-founder of pubic-hair-oil company Fur, says ODDOBODY’s underwear is “perfect” — especially the brief. “It’s a classic,” she says. “I love a classic brief because they are comfortable and easy to wear. The stitching and fabric ensures that they don’t bunch or have weird lines.” Schubert also likes that the brand’s pieces are made of 100 percent cotton, and that ODDOBODY “promotes speaking comfortably about bodies, health, and identity.”
One of our staff testers had been wearing a 38B for years. So you can imagine her surprise when a professional fitter broke the news to her that she was actually a 36C. "Unbelievable!" the staffer exclaimed. "But you know what? The 36C feels much better — more supportive and comfortable." Her advice? Get thee to a professional fitter; nearly every department store has one. Or, if you're strapped for time, at least check your measurements yourself. Keep in mind, though, that bras are like shoes: No two fit the same. You have to try them on.
Whether you wear it everyday or just on special occasions, hosiery is an essential part of a woman’s wardrobe. These days hosiery, like your jewelry or shoe collection, is a way to make a fashion statement and is an extension of your personal style. From elegant nude pantyhose to exotic fishnets and basic black opaques, Bare Necessities has all the hosiery and socks the modern woman, whether she is plus size, tall or average, could need.
The Pour Moi Sophia Lace Embroidered Deep Brief Panty 3828 has seamed sides, a seamless rear, keyhole at top of rear, high rise styling, cotton crotch lining, and a lace overlay at front with embroidered mesh insets at lower sides. Pour Moi's Sophia Lace Embroidered Deep Brief Panty is made of polyamide (nylon), elastane and polyester, with a cotton crotch lining.

Learning how to measure bra size can feel uncomfortable, but knowing your measurements—and keeping them written in a note on your phone or somewhere else that’s accessible when the bra-shopping mood strikes—will make bra shopping so much easier, especially for online shoppers. Equipment is minimal. All you need is a tape measure and a little free time, and you’ll have saved yourself a lot of bra-shopping misery. Best of all, knowing how to measure your bust will make adjusting to changes in your breasts (from losing or gaining weight, hormone fluctuations, aging, pregnancy, and more) so much less stressful.
Performance fibers: Synthetics like polyester and nylon are common in activewear because they wick moisture and dry quickly. For the same reason, these fibers are ideal for underwear, especially if you're working out. Lace underwear and microfiber styles are also usually made from synthetics. Just remember to remove them after sweating; according to Dr. Dweck, "it's important to remove wet exercise clothes as soon as able to avoid infection and irritation in intimate areas."
You should not be able to stick a finger under the center gore. It should lie flat against your chest.Which brand is best for you? Bra sizing DOES vary by brand. The descriptions below may help you select the right brands for you. A smaller-busted woman may need to go down a size to fit well in a brand designed mainly for larger women. A large-busted woman may need to go up a size to fit well in a brand designed mainly for smaller-busted women.

Don’t forget to flaunt everything you’ve got under there with our sexy women’s lingerie. Turn up the heat in sultry teddies and women’s bras and underwear matching two-piece sets in bombshell red, sultry black and less-than-innocent white. Our women’s lingerie is for every occasion - with shapewear for women to give you a bit of extra confidence in that dress and women’s sleepwear sets that are made for cold-weather cuddling. 


Español: medir la talla del sostén, Português: Determinar o Número do seu Sutiã, Italiano: Scegliere la Misura Giusta di Reggiseno, Français: déterminer sa taille de soutien‐gorge, Deutsch: BH Größe berechnen, Русский: определить свой размер бюстгальтера, 中文: 测量胸衣尺寸, Bahasa Indonesia: Menentukan Ukuran "Bra", Čeština: Jak zjistit svoji velikost podprsenky, Nederlands: Je bh maat bepalen, हिन्दी: अपनी ब्रा का साइज़ नापें, ไทย: วัดขนาดบรา, العربية: معرفة مقاسك فى حمالة الصدر, 한국어: 브래지어 사이즈 측정하는 방법, Tiếng Việt: Xác định kích cỡ áo ngực
Underwear: You wear it every day, so you better get it right (much like jeans and white tees). Whether you prefer bikinis, high-waisted briefs, or thongs, the ideal pair of underwear is one that takes you through the day without requiring much thought. To find the best kinds of women’s underwear, we reached out to 26 stylish businesswomen, models, designers, and musicians to get their favorites. And to ensure we left no pairs behind, we also culled our archives for underwear recommended by other interesting people (Amber Rose and Barbara Corcoran, to name two). Read on for all of their picks, which include practical underwear that will get you through the workday without a wedgie, pairs that will be invisible under even the slinkiest dresses, and a few styles that you’ll probably want to show off.

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Soft, comfortable, solution-oriented panties can be found at Soma®. Our #1 patented Vanishing Edge® panties feature stay-put technology for a worry-free fit. If you are looking for smoothing panties, Vanishing Tummy® panties offer the same incredible panty-line-free technology with a smoothing front panel (perfect to wear under formfitting outfits). Softer-than-cotton Embraceable® panties match back beautifully to our bras. For something lacy and silky soft, Sensuous Lace® panties feature mesh and embroidered lace that offer something special. For all-day smoothing, try the Smoothing Short. Their lightweight material smooths from hip to thigh, making them perfect under dresses and skirts. Panties are offered in XS-XXL and come in a variety of thongs, bikinis, hipsters, high-leg briefs, full-coverage briefs, retro briefs, boyshorts, and more.
Buy 2 sleepshirts for $60. Offer valid in select stores, online at soma.com and at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or soma.com clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
Lingerie also has more than one function. On the practical side, it helps keep everything in place and helps protect your skin from rubbing and chafing. On the other hand, the best lingerie makes you feel confident, sexy and playful. The jury is still out on whether sexy lingerie was invented for males or females. Since its inception, though, it is safe to say that lingerie has evolved. Designers and manufacturers have listened to women and integrated their feedback into their latest designs, making sexy comfortable too.
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