Learning how to measure bra size can feel uncomfortable, but knowing your measurements—and keeping them written in a note on your phone or somewhere else that’s accessible when the bra-shopping mood strikes—will make bra shopping so much easier, especially for online shoppers. Equipment is minimal. All you need is a tape measure and a little free time, and you’ll have saved yourself a lot of bra-shopping misery. Best of all, knowing how to measure your bust will make adjusting to changes in your breasts (from losing or gaining weight, hormone fluctuations, aging, pregnancy, and more) so much less stressful.
Model and actress Hari Nef told us that a nude, no-show panty is a must for shoots, where you never know what they’ll put you in. “If it’s a white sheer dress, and you’re in your Hello Kitty underwear, that’s not the look,” she says. Victoria’s Secret No Show “disappear underneath whatever you’re wearing,” according to Nef. “You can wear a body-con dress, and it’s fine. And it’s also not a thong, at least not the way we traditionally think of them. I hate those.”
One of our staff testers had been wearing a 38B for years. So you can imagine her surprise when a professional fitter broke the news to her that she was actually a 36C. "Unbelievable!" the staffer exclaimed. "But you know what? The 36C feels much better — more supportive and comfortable." Her advice? Get thee to a professional fitter; nearly every department store has one. Or, if you're strapped for time, at least check your measurements yourself. Keep in mind, though, that bras are like shoes: No two fit the same. You have to try them on.
When we asked rapper Junglepussy about her pick, she told us she’s “very loyal” to Calvin Klein underwear. “Just ask my boo, he sees them every sleepover and probably assumes they sponsor me, but it’s my hard-earned dollars maintaining this luxury,” she says. “They give me a smooth finish under fitted clothing and their fabric keeps the coochie fresca. I have every color Calvin in these cuts.”
After 20 years in the business, we’ve found the best brands for petites are Chantelle, Natori, OnGossamer, Calvin Klein and DKNY. For average sizes, your best bets are Wacoal, Natori, Chantelle and Simone Pérèle. Full busts will love Freya, Panache, Fantasie, Prima Donna and Empreinte. Curvy figures, check out Elomi, Goddess, Glamorise, Bramour and Curvy Couture.

Shallow breasts: If your breast tissue is evenly spread over a wider area, with less projection, you probably have a shallow shape. (Another tell-tale sign: having breast tissue near your collarbones despite being relatively small-busted.) Shallow breasts fit best in balconette or demi-cup bras, with a cup that's open on top and cut horizontally. Avoid plunge styles.
In the past, lingerie was intended to help shape a woman's figure. Obviously, today's shapewear has evolved, although the basic principles are the same. Nowadays there is shapewear for all shapes and sizes, and it's designed to help women smooth their silhouettes. This is the foundation garment that keeps everything tight and smooth — unapologetically so. Control slips, modern corsets and tummy shapers are three of the options available. Full body shapers, arm shapers and shaping camis are additional pieces. Most shapers are available in black, nude and white, although you can sometimes find them in fun prints and bold colors too.

Buy 2 sleepshirts for $60. Offer valid in select stores, online at soma.com and at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or soma.com clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.


Offer valid in stores and outlets, at soma.com or at 866.768.7662 on select styles only, while supplies last. Marked price reflects savings off original ticketed price. No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, or shipping. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Valid through 1/13/20.
First discovered these bras years ago, and I wouldn't wear anything else. They are beautifully made, fit me perfectly, launder well and are comfortable. Love the ease of a front close and the wires never dig. I've always had a problem with straps slipping down until I found Strap-Mates. I have them on all of my bras and this handy, inconspicuous little item is truly a life-saver.
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