Like falling in love, when it happens, you’ll know. Your breasts will be where you want them to be and look how you want them to look. You should feel lifted and supported, with zero pain. You know how when something doesn’t feel quite right, it’s all you can think about? This is the opposite of that. When the fit is fab, you won’t think about your bra at all. You’ll be contained, comfortable, confident and in control of your day. The perfect fit frees you up to handle anything; it lets you do you.

Either way, it won’t take you long to know whether you’ve got the right or wrong bra size. Good bras are comfortable and supportive. Sure, there are plenty of good bras out there, but on top of comfort and support, the best bras are also available in a wide range of sizes, styles, and designed for versatility – which these days is hard to come by if you don’t know where to look. 
First discovered these bras years ago, and I wouldn't wear anything else. They are beautifully made, fit me perfectly, launder well and are comfortable. Love the ease of a front close and the wires never dig. I've always had a problem with straps slipping down until I found Strap-Mates. I have them on all of my bras and this handy, inconspicuous little item is truly a life-saver.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Bras are more versatile today than they were in years past. A minimizer bra, for instance, features a front clasp and padded straps without sacrificing everyday comfort. Cap sleeve bralettes, lace cami bras and strappy push-ups are some of today's favorite options. A bralette (in case you didn't know) is, in some ways, an offspring of the sports bra — kind of like a sports bra that got turned into a cuter version of itself.
The band, not the straps, provides most of the support in the bra. The band should fit securely but not tightly. You should be able to fit a finger between the bra band and your body. A new bra should fit best in the loosest row of hooks, because the bra will loosen with wear. You will switch to the tighter rows of hooks over the life of the bra. The band should not ride up. If there are gaps at the bottom of the cup, the band is too loose, a sign it is time to buy a new bra.
Buy any full-priced bra at soma.com or at 866.768.7662 and receive free Parcel Post shipping with your order. May be upgraded to express shipping for $9.95 (estimated 2-5 business days) within the continental U.S. No adjustments on prior shipments. Two day and next day deliveries are not available for P.O. Boxes, AP/FPO, military addresses, and other certain areas UPS cannot reach. Free returns only valid on full-priced bras purchased at soma.com or at 866.768.7662. Offer not valid on purchases made in stores (including Soma Outlets). No cash value; Non-transferable; No adjustments on prior purchases or shipments. If qualified, free shipping will be reflected at checkout. Free return shipping is only available for items shipped from a U.S. address and must be made within 60 days of purchase in accordance with our Return Policy. See soma.com or call 1.866.768.7662 for Soma’s complete Return Policy. Excludes sale and clearance styles. Offer not valid on the purchase of gift cards, previously purchased merchandise or taxes. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Valid through 01/31/20.

Lisa Buhler, founder of Lisa Says Gah, told us that she’s a big fan of Swiss lingerie brand Hanro for its “luxe fabrics and classic designs.” (The brand also came up when we talked to some cool and stylish women about their favorite bathrobes.) If the price of the Hanro bikini is a little steep, Buhler suggests Everlane’s underwear, which she says has a similar design to Hanro at a fraction of the price.
The band, not the straps, provides most of the support in the bra. The band should fit securely but not tightly. You should be able to fit a finger between the bra band and your body. A new bra should fit best in the loosest row of hooks, because the bra will loosen with wear. You will switch to the tighter rows of hooks over the life of the bra. The band should not ride up. If there are gaps at the bottom of the cup, the band is too loose, a sign it is time to buy a new bra.
“I love Pansy for underwear,” says Alyssa Lau, the founder of sustainability-focused e-retailer New Classics Studios. She calls the California-based ethical underwear company’s pieces “sturdy and beautifully crafted,” and notes that they’re made from organic cotton that’s grown and milled in the U.S. “For me, wearing underwear that’s comfortable, easy to care for, made to last, and crafted with natural fabrics (for the breathability!) is very important,” Lau told us. “Pansy checks all those boxes.”
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When it comes to dressing— a good foundation is key. Round off your underwear collection with everything from lace bralettes, to embellished bra tops, and layer them under low-cut tees or nothing at all. Our lingerie sets are the perfect partners in crime for whatever (whoever) you’re doing, and will make sure you’re feeling put together underneath whatever look you’ve put together. Essentially— it's lingerie that you'll actually want to wear.
Panties in the modest coverage category are some of the most popular panties among women. Focused on comfort, hi-cut briefs and hipsters offer moderate to full coverage while also being nearly invisible under mid-rise pants and sometimes they even offer a bit of tummy shaping! If you like thongs but are looking for a little more coverage, one of the other best style of modest coverage panties are tangas: a comfortable transition between a bikini and a thong.
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