The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
I have been wearing these for years. They are so comfortable. Wash & dry in dryer and they wear forever! I bought my "Christmas undies" on sale. Please, please don't ever stop making these panties. This is a wonderful product and they always look and feel good. I am an elderly lady now, I wasn't when I first started buying them! However, I feel as young as I was in these panties. Buy colors, it's surprising how much color brings to your life.! Black is still sexy for me.. Haven't tried the animal print yet but it's on my bucket list! Now that's amazing!
Man Repeller deputy editor Haley Nahman, who conducted her own extensive research about the best cotton underwear, told us that this pair from the Gap is her favorite. “Gap describes this underwear as ‘high cut,’ but I beg to differ: It’s the most classic brief shape I’ve ever encountered,” Nahman says. “I discovered them when I was on a maniacal hunt for the best cotton underwear — an endeavor that pitted these against several more expensive (and lauded) options. In the end, Gap won.” She says these are “comfortable, cute, affordable, and perfectly basic,” not to mention 100 percent cotton. “Asking for more would just be greedy.”

Performance fibers: Synthetics like polyester and nylon are common in activewear because they wick moisture and dry quickly. For the same reason, these fibers are ideal for underwear, especially if you're working out. Lace underwear and microfiber styles are also usually made from synthetics. Just remember to remove them after sweating; according to Dr. Dweck, "it's important to remove wet exercise clothes as soon as able to avoid infection and irritation in intimate areas."
Embraceable® panty sale 6/$38, 8/$48, 10/$58. Exclusions apply. Offer valid online at Soma.com and by phone at 866.768.7662, while supplies last. Panty offer valid only with the purchase of Embraceable® panties. Regular pricing applies if purchase requirements are not met. Products shown may no longer be available or may not be included in the sale. Offers not valid on price adjustments of previously purchased merchandise and Soma.com clearance items. May not be combined with any other coupons or offers, except LOVE SOMA REWARDS® certificates. In the event of a return, refunded amount will reflect the pro-rated discount from original purchase and shall not exceed amount paid. One coupon per transaction. One time use only. No cash value.. OFFER VALID THROUGH 2/3/20.

Luisana Mendoza de Roccia, co-founder of Maisonette, calls the brand Negative Underwear her “no-fuss underwear solution.” She says all of the styles are sleek and lay smoothly on the body, and that she can feel confident that they’ll stay in place during the day. “For the daytime, I’ll go for the cotton briefs, and for evening affairs where I want to feel a bit more luxe, I’ll pull out the silky briefs,” de Roccia told us. “Plus they’re made by women for women, so you can’t go wrong.”


“I love Pansy for underwear,” says Alyssa Lau, the founder of sustainability-focused e-retailer New Classics Studios. She calls the California-based ethical underwear company’s pieces “sturdy and beautifully crafted,” and notes that they’re made from organic cotton that’s grown and milled in the U.S. “For me, wearing underwear that’s comfortable, easy to care for, made to last, and crafted with natural fabrics (for the breathability!) is very important,” Lau told us. “Pansy checks all those boxes.”
Buy any full-priced swimwear item at soma.com or at 866.768.7662 only and receive free Parcel Post shipping with your order. Free returns only valid on full-priced swimwear items purchased at soma.com or at 866.768.7662. Offer not valid on purchases made in stores (including Soma Outlets). No cash value; Non-transferable; No adjustments on prior purchases or shipments. If qualified, free shipping will be reflected at checkout. Free return shipping is only available for items shipped from a U.S. address and must be made within 60 days of purchase in accordance with our Return Policy. See soma.com or call 1.866.768.7662 for Soma’s complete Return Policy. Excludes sale and clearance styles. Offer not valid on the purchase of gift cards, previously purchased merchandise or taxes. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.

Another pair of high-waist briefs that fall closer to the Araks and Baserange spectrum of comfy-but-chic underwear comes to us from Adele Tetangco, co-founder of Garmentory, who says that she’s a fan of Botanica Workshop’s 100 percent organic, made in the USA pieces. “I prefer underwear that I can’t feel on my body. It has to just feel like an extension of my outfit,” she says. “The Astra high-waist briefs feel like you’re going commando. They’re so comfortable.”

Lingerie is the most intimate and sexy of apparel. Every modern woman knows that lingerie can make you feel gorgeous inside and out. Women of the past knew it too - with undergarments that were sexy, functional, and always fit with the everyday fashions. From its French beginnings over 300 years ago to the billion dollar industry of our modern world, lingerie has transformed from tight and restrictive to flattering and provocative.
“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”
Another pair of high-waist briefs that fall closer to the Araks and Baserange spectrum of comfy-but-chic underwear comes to us from Adele Tetangco, co-founder of Garmentory, who says that she’s a fan of Botanica Workshop’s 100 percent organic, made in the USA pieces. “I prefer underwear that I can’t feel on my body. It has to just feel like an extension of my outfit,” she says. “The Astra high-waist briefs feel like you’re going commando. They’re so comfortable.”
Our incredible selection allows women to stock up on hosiery for all of their needs. For the power suit woman, we have luxurious yet durable pantyhose that fit like a second skin. Satisfying the fashionista is easy with our printed and textured tights that look great with the latest trends. For women who want their hosiery to act as their shapewear, we have the latest in shaping and control top styles. Let’s not forget sexy lace stockings and embellished pairs special occasions like date nights and weddings.

Many bra companies like to pretend that sub-28 sizes do not exist. However, many women really do wear bra bands sized 20, 22, 24, and 26. Some even smaller. Keep in mind, the material will stretch. Unfortunately, because the bra companies like to pretend that smaller bands do not exist since it is more profitable to them, it is almost impossible to find those sizes. Your best bets are to get a bra altered, which may not work because of the wires and how they might then dig in to your body. If you have a bra tailored, get a bra that is up one band size and down two cup sizes. As band and cups are proportionate to one another, a cup on a larger band will have larger wires. This is why you will want the smaller cups, for the smaller wires. *Cup sizes above D tend to vary significantly between manufacturers, so check with the retailer or look for customer reviews before you buy online.


Learning how to measure bra size can feel uncomfortable, but knowing your measurements—and keeping them written in a note on your phone or somewhere else that’s accessible when the bra-shopping mood strikes—will make bra shopping so much easier, especially for online shoppers. Equipment is minimal. All you need is a tape measure and a little free time, and you’ll have saved yourself a lot of bra-shopping misery. Best of all, knowing how to measure your bust will make adjusting to changes in your breasts (from losing or gaining weight, hormone fluctuations, aging, pregnancy, and more) so much less stressful.
Lingerie Diva offers a great selection of styles and sizes for stockings and hosiery. Our brand-name products are made with high-quality materials like silk and nylon. Plus, our prices are affordable, which means you can get multiple types of hosiery while still staying within budget. Shop at Lingerie Diva to find all your sexy styles and accessories. Our customer service team is always ready to help if you have any questions about our products or shipping.
“I love Pansy for underwear,” says Alyssa Lau, the founder of sustainability-focused e-retailer New Classics Studios. She calls the California-based ethical underwear company’s pieces “sturdy and beautifully crafted,” and notes that they’re made from organic cotton that’s grown and milled in the U.S. “For me, wearing underwear that’s comfortable, easy to care for, made to last, and crafted with natural fabrics (for the breathability!) is very important,” Lau told us. “Pansy checks all those boxes.”
Learning how to measure bra size can feel uncomfortable, but knowing your measurements—and keeping them written in a note on your phone or somewhere else that’s accessible when the bra-shopping mood strikes—will make bra shopping so much easier, especially for online shoppers. Equipment is minimal. All you need is a tape measure and a little free time, and you’ll have saved yourself a lot of bra-shopping misery. Best of all, knowing how to measure your bust will make adjusting to changes in your breasts (from losing or gaining weight, hormone fluctuations, aging, pregnancy, and more) so much less stressful.
For something a little more colorful, take a note from Harrington, who says her “favorite underwear brand of all time is Egretta Garzetta.” She told us that because of a nerve condition, her everyday underwear has to be made from natural fibers, and the brand’s cotton and viscose briefs have been an “absolute godsend.” And although the price is higher than, say, a pair from the Gap, the quality of these is also very high, according to Harrington. “Seriously, this is the highest-quality underwear I own,” she says. “I first purchased from this brand back in 2014, and my underwear is still holding up and looking great; no fraying, no holes, just pure cotton softness.”
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose. The term is also used for all types of knitted fabric, and its thickness and weight is defined by denier or opacity. Lower denier measurements of 5 to 15 describe a hose which may be sheer in appearance, whereas styles of 40 and above are dense, with little to no light able to come through on 100 denier items.
Valid at soma.com or at 866.768.7662 on select full-priced styles only, while supplies last.Marked price reflects savings off original ticketed price. Not valid if reproduced; No cash value; Non–transferable; No adjustments on prior purchases. Qualifying purchase and offer excludes purchase of gift cards and charitable items (including donations), prior purchases, sale, clearance, Anita, Chantelle, Le Mystère, SomaInnofit™ and Wacoal, taxes or shipping. Coupon may not be combined with other offers except LOVE SOMA REWARDS® certificates, has no cash value, is not transferable, and may not be reproduced. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited Time Only.
Embraceable® panty sale 6/$38, 8/$48, 10/$58. Exclusions apply. Offer valid online at Soma.com and by phone at 866.768.7662, while supplies last. Panty offer valid only with the purchase of Embraceable® panties. Regular pricing applies if purchase requirements are not met. Products shown may no longer be available or may not be included in the sale. Offers not valid on price adjustments of previously purchased merchandise and Soma.com clearance items. May not be combined with any other coupons or offers, except LOVE SOMA REWARDS® certificates. In the event of a return, refunded amount will reflect the pro-rated discount from original purchase and shall not exceed amount paid. One coupon per transaction. One time use only. No cash value.. OFFER VALID THROUGH 2/3/20.
If you want a sexy look from head to toe, you’ll want to stock up on this selection of exotic hosiery from Lingerie Diva. From fishnets and garter belts to bodystockings and thigh highs, we have a wide variety of options to make your legs look long, lean and undeniably sexy. These items can be worn on their own or paired with some of our stunning lingerie to create breathtaking looks. You’ll love how confident and compelling you feel as soon as you slip into any of our sexy stockings.
I am delighted to find Shadowline again. I used to purchase it at a department store. When they discontinued it, I was disappointed. However, I am completely satisfied with my orders from herroom.com. They arrive in a timely manner and are packaged well. So far, I am very pleased with the product and the price. I look forward to their occasional special offers.
One of our staff testers had been wearing a 38B for years. So you can imagine her surprise when a professional fitter broke the news to her that she was actually a 36C. "Unbelievable!" the staffer exclaimed. "But you know what? The 36C feels much better — more supportive and comfortable." Her advice? Get thee to a professional fitter; nearly every department store has one. Or, if you're strapped for time, at least check your measurements yourself. Keep in mind, though, that bras are like shoes: No two fit the same. You have to try them on.
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