Like falling in love, when it happens, you’ll know. Your breasts will be where you want them to be and look how you want them to look. You should feel lifted and supported, with zero pain. You know how when something doesn’t feel quite right, it’s all you can think about? This is the opposite of that. When the fit is fab, you won’t think about your bra at all. You’ll be contained, comfortable, confident and in control of your day. The perfect fit frees you up to handle anything; it lets you do you.
Bra size is notoriously fickle between different lingerie brands; a C-cup at one store can easily be a D-cup at another, and some bra sizes can grow and shrink (especially in band size) over the course of a day or between washings. The best option is to know your bra size by taking bust measurements using these simple measuring instructions, which will ensure a perfect fit in band and in cup—and can even help you find the right amount of support.